No Signboard Seafood (Esplanade)

Another belated post but no fear, this is still very much relevant. No Signboard Seafood is one of those hawker fairy tales with a humble beginning that slowly built their empire from nothing. Beginning as an honest-to-goodness Zhi Ca stall serving good tasting Chili Crab and using white pepper as the unique selling point of their crabs to a big name restaurant that still attracts hundreds of patrons daily. This is a coffee shop fairy indigenous to Singapore and a much sought after dream of many.

Location: 8 Raffles Avenue #01-14/16 The Esplanade
Contact: 63369959

Website: http://nosignboardseafood.com/

No Signboard Appetiser Platter

Overall, the platter was rather decent but nothing too flashy. Honestly, i've pretty much forgotten a majority of the items i've tried here. So the conclusion is that it was average.

Shark's fin Soup With Crabmeat

The shark's fin came across as rather starchy and sticky but had generous chunks of crab meat within. It also came across as being too salty for some, nothing vinegar and pepper could not salvage though.

Chicken with Pork Floss

I actually took to this quite well. It was served hot and crispy with sprinklings of pork floss on top. The floss added sweetness and fragrance to the juicy chicken meat. Not too bad IMHO.

Steamed Garoupa HK style

The fish was overcooked. Short and simple. The meat was obviously too tough due to over steaming. Otherwise, you can't go wrong with this form of cooking.

Broccoli with mushrooms

The mushrooms and broccoli were both really nice and soft.......I think thats about all i can say about this dish. Next!

Yam Ring With Spicy Fillings

This one is rather tough to judge, simply because some liked the spicy fillings which consisted of squid, prawns, fish and lots of balachan chili. While others felt it was too weird for their liking. I belong to the latter, i like my yam ring traditional and with the usual items. Especially cashew nuts, which there was none here.

White Pepper Crab

Another Look

Now this is more like it. The reason why No Signboard made its mark, good old fashioned white pepper crab with big juicy Sri Lankan Crabs. True to form, i thoroughly enjoyed this dish because its equal parts spicy, equal parts sweet and 100% fragrant. If there's a reason to go to No Signboard, its this dish. (Note: I've heard that the original Geylang branch is even better at this dish. So maybe you can try there.)

Cereal Prawn

This was decent. The cereal was sweet and fragrant but the prawns were hit or miss. Some were fresh and some simply weren't. Take your own chances.

Fried rice

Quite fragrant but nothing else worth mentioning on this one.

Longan and Almond

I'm guessing canned dessert but please correct me if i'm wrong on this. Nothing too special about this dish either.

Overall Score: 4/10 for everything else (7/10 for crab only)

Last word:
Service in the restaurant was alright but there was this impression that they didn't quite like our group there. Food was below average for most and honestly, i can name quite a few Zhi Ca areas with better food then here. I didn't see the bill for this meal but i'm betting on it hitting at least $1000 because it was a set meal plus some ala carte orders for a group of above 10 people. For the unflattering score, its because we expected more from such a famous establishment and it simply wasn't met apart from the crab.
Special thanks to Steward who gave us such a big feast and was so generous and kind to us throughout years. Sure, the review isn't good for the restaurant but we still had a good time. Cheers and i'm sure there's a better year for all this 2009!